Up until now, we focused on getting a site rank in search results in general. If you run a local business, however, Google also lets you position it in front of potential customers in your area, specifically. In their quest to provide users with the most accurate answers, Google and other search engines prioritize pages they consider the most relevant but also popular to their queries. Although these are not direct ranking factors, they can improve your SEO content, which can impact direct ranking factors. In fact, 65% of SEOs say that Google’s 2023 algorithm update (which included the updated E-E-A-T framework) had a positive impact. However, over time, SEOs have identified some of the factors they consider when ranking a page.
This tool lets you plan, manage, and execute your link building campaign from a single interface. Navigate to “Backlinks.” Here you’ll find a comprehensive table with data on the competitor’s backlinks. Off-page SEO is about improving a website’s search engine visibility without performing any changes on that website. A blog post targeting the keyword ‘best video editors’ should primarily focus on top video editing software. Rather than extensively covering what video editors are or their general benefits. In the results, the “Top Opportunities” section will show you the keywords you’re missing out on (“Missing”).
Better yet, find your competitors and see how they’re using keywords in their content. Even if you are doing a few hours of SEO a week, make an effort to do some keyword research for each article. Find ways to insert relevant and high-performing keywords into your content, and optimize your tags before you publish. SEO professionals and digital marketing agencies will also pay to use other sophisticated keyword explorer tools like Moz or Ahrefs.
What Google has said
You can start with our guide on SEO for beginners or take free courses in Ahrefs’ Academy. Generally speaking, pages with more votes tend to rank higher. E-E-A-T (aka Double-E-A-T) is a set of guidelines that Google’s quality raters use to assess the quality of search results. To find topics that meet both criteria, you need a keyword research tool like Ahrefs’ Keywords Explorer. Getting first-hand experience will teach you a lot about how SEO works and how to improve your skills! You can also explore our SEO FAQs to get answers to some of the most common SEO questions.
Search Quality Raters
Well, Google doesn’t want to rank sites that are bloated with thin, low-quality content. One ecommerce site saw a 31% boost in search engine traffic (not to mention a 28% increase in revenue) when they “pruned” 11k product pages. But what you may not know is that you can use this same approach with alternate search engines. Not only do we get the guest post written for you, but we conduct the manual outreach to high-quality sites to secure you a spot.
- This SEO tutorial lesson describes in-detail the three major Google search engine updates and the RankBrain algorithm.
- A good promotion plan typically includes link building, guest posting, or social media plan to get other influencers to share your articles.
- This increases the chances of ranking higher on search engine results pages.
- Ask yourself if the site is truly worthy of appearing in search results.
- If you want to target immediate visibility, stand out in a competitive industry, or promote particular products and services, consider using SEM.
You can earn coverage and backlinks from reputable media outlets and industry publications by providing valuable insights, expert opinions, or original research. By compiling helpful resources and promoting them to your target audience, you can attract natural, high-quality backlinks from websites that appreciate your content. Regularly monitor your keyword rankings, traffic, and conversion data to identify opportunities for optimization and refinement.
If you don’t have access SEO Anomaly to GSC, sign up for a free Ahrefs Webmaster Tools (AWT) account. You can optimize server location with a content distribution network (CDN). This creates copies of your site on servers around the world so it’s always served from close to the user.
The thicker the web of links between pages of your site, the easier it is for the spiders to reach all of them, giving the search engine a better understanding of your site. They assign scores based on various ranking factors and then rank the pages from highest to lowest. There are several search engines out there like Bing or Yahoo, but a large majority of the public uses Google to find products, services, or to learn more about businesses. Google’s role is to connect your search with the right content. If someone types “how to do my taxes” into Google, they want to learn more about the tax filing process and then how to do it.